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5 New and Cool Ways to Use Push to Make Mobile More Effective

5 New and Cool Ways to Use Push to Make Mobile More Effective

by Mallory Lee  |  Push messaging isn’t just about getting your message out. It’s about interacting with your mobile users in a personal way—on their most personal device—by not only reaching them quickly but also creating a meaningful interaction with your brand. Ideally, your mobile app will do more with a push message than simply display an “FYI” or reminder. Sending targeted, relevant messages is no longer a best practice; it’s a ...

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