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The Future of Media & Advertising: Mobile is Still It!

The Future of Media & Advertising: Mobile is Still It!

by Richard Ting | shared from TheAtlantic.com | We’re about to enter a world where there are more tablets and smart phones than PCs. If you’re in the mobile advertising business, your rocket ship takes off in five, four, three … This is the dawn of the smartphone age. But you wouldn’t know it by looking at mobile advertising spend. Last week in this space, Derek Thompson showed that consumers ...

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Mobile Advertising: Why It’s Called the Small Screen Giant

Mobile Advertising: Why It’s Called the Small Screen Giant

shared from The Qadabra Blog | Digital banner ads spending is on the rise in a big way; and it’s not slowing down anytime soon! According to the IAB Internet Advertising Revenue Report, internet ad revenues grew an impressive 18% year over year in the first half of 2013, overtaking the total media market, which grew only 3% in the same time. USA remains the biggest market, followed by Japan, China, Germany ...

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