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Gaming and Digital Marketing: A Blossoming Alliance

Gaming and Digital Marketing: A Blossoming Alliance

The rise of gaming in the last few years has handed digital marketers a new set of tools that can be used to great effect. The demographic appeal of online and mobile games has expanded and the cost of creating games has fallen. This means digital marketers have different tools that can help them to teach new behaviours and improve brand loyalty.  This piece takes a look at the different ...

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