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6 Saving Tips for Millennials for the Coming Christmas Season

6 Saving Tips for Millennials for the Coming Christmas Season

Mitzi Ilagan | Negosentro.com It is easier said than done: saving money isn’t a piece of cake, especially for young adults who still couldn’t work their budgets out. No matter how much you try creating a draft of your expenses and savings, there might be unnecessary spending that would occur–may it be a want or a need. Saving is indeed a tough task, it requires skills such as discipline and ...

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How to Please the Millennial Market

How to Please the Millennial Market

Mary Rae Floresca | Negosentro.com Millennials can be make or break your brand, many consumers and marketers believe in the influence of the youth or rather, the millennials. How do we get into their hype of being one? Do we all have to think and act like them?-maybe not, marketers just have to create content for them and by them. From Millennial Minute by content specialist Leah Swartz added that ...

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5 reasons why everybody should help to bridge the generation gap at work

5 reasons why everybody should help to bridge the generation gap at work

By Michelle Perez Patel | Negosentro.com | The office is one place where millennials and Gen Xers come together. But differences in perspectives can make the workplace a battleground, filled with frustration and confusion. How do millennials and Gen Xers see themselves and each other? Let’s first define who the millennials are. Anyone born between 1980 to 2000 are part of this generation who were brought up with the Internet. The ...

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Top 10 ways to satisfy the millennial customer

Top 10 ways to satisfy the millennial customer

By Michelle Perez Patel | Negosentro.com | When I started my customer-experience research and consulting company exactly 10 years ago, the millennials were still young children who were only starting to discover the Internet. It took them some more years before they were able to open their own Facebook accounts, but they were already brought up in the digitally connected world we live in now. By definition, I am considered part ...

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Consumer Portrait and Brand Love Stories: Get to the Skin and Soul of Your Consumers

Consumer Portrait and Brand Love Stories: Get to the Skin and Soul of Your Consumers

MANILA – Every generation has their own way of thinking and doing things in given situations. A 21-year old yuppie will likely use a mobile application to find his way in a city, while a 65-year old man will likely just ask for the directions. Understanding differing behaviors, mindsets, motivations, and needs across different consumer groups is what marketers need to do if they want to effectively build their brands. ...

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The Rise of ‘YouthNation’ and How to Use Instagram to Reach Millennials

The Rise of ‘YouthNation’ and How to Use Instagram to Reach Millennials

by Matt Britton  | As CEO of a creative and tech agency, I’ve spent considerable time in the boardrooms of major corporate marketers, and I’ve gotten an understanding of their business challenges and needs. But I’ve also gotten an inside look at the major disconnect between their knowledge of the marketplace and the groundswell of disruption and change being driven by youth culture. Many of today’s business leaders do not understand that ...

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