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MBA Students Are Able Learn the Story of Apple via Comics

MBA Students Are Able Learn the Story of Apple via Comics

by Melissa Korn | via WSJ | Pow! Bam! Harvard Business School’s publishing arm has moved into the comic-book business. In an effort to make its traditional case studies and management guides more relatable to a visually-driven generation of students, the organization has begun adapting some texts in the style of manga, the hugely popular Japanese comics. Graphic cases remain a “really tiny” fraction of overall case study sales, says Maureen ...

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