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Study: Marketers Finding Reinvention Difficult

Study: Marketers Finding Reinvention Difficult

by Kevin Allen | With technology and media trends shifting faster than ever, marketers are tasked with staying current with every turn. A new study shows that marketers know they have to reinvent themselves, but they don’t always know how. Adobe’s “Digital Roadblock: Marketers Struggle to Reinvent Themselves” study shows that 40 percent of marketers say they want to reinvent themselves but don’t know how to do it. Lack of training and ...

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