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LGBT Consumers: What Marketers Need to Know

LGBT Consumers: What Marketers Need to Know

by Ayaz Nanji  | The number of non-Hispanic adults in the United States who identify as lesbian, gay, bisexual, or transgender (LGBT) has risen 30% since 2007, according to a recent report from Experian Marketing Services. The report was based on data from the Simmons National Consumer Study, a continuously fielded survey of approximately 25,000 adults in the United States. Some 4.2% of non-Hispanic adults surveyed now identify as LGBT, compared with 3.4% in 2007. Younger ...

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