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IBM Exec: How to communicate brand and products to the world via social media

IBM Exec: How to communicate brand and products to the world via social media

by Jessica Lorenz | B2B companies often face a struggle with communications to the outside world. Regularly, products or technologies are shrouded in secrecy with an occasional blimp on social media. At &THEN 2015, Jon Iwata, Senior Vice President of Marketing and Communications, IBM, sat down with Daniel Burstein, Director of Editorial Content, MarketingSherpa, to discuss how B2B companies can have a voice in a consumer world. Simply, Jon talked ...

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