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How to Avoid Getting an Obsolete Brand

How to Avoid Getting an Obsolete Brand

by Sally Hooton | via The-GMA | Adrian Collins explains why some brands’ designs enjoy longevity and others fade into obscurity. When, back in 2000, we designed the MiniCheddars packaging, we had little idea that it would be such an enduring design. Where other food brands have allowed their brand equity to dissipate in an ongoing process of design and redesign, MiniCheddars has barely changed at all. It remains the ...

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