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How People Find and Use Mobile Apps

How People Find and Use Mobile Apps

by Ayaz Nanji  | Most consumers first hear about mobile apps from friends and family, according to a recent report from Google and Ipsos. The report was based on data from an online survey conducted in September 2014 of 8,470 people age 18-64. Respondents were ask about how they find, buy, and use smartphone applications. Some 52% of respondents say they usually become aware of mobile apps from friends and family. Other common discovery methods are app ...

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