Home :: Tag Archives: How Sunsilk arrested stagnating growth in Malaysia

Tag Archives: How Sunsilk arrested stagnating growth in Malaysia

Feed Subscription

How Sunsilk arrested stagnating growth in Malaysia

How Sunsilk arrested stagnating growth in Malaysia

The haircare and shampoo category has been dominated by multinational/international players in the Malaysia market for a long time. But the category has been stagnating at 15% CAGR. One of the ways in which these players are trying to steal market share from each other is by launching specialised haircare products. Most of the brands have an anti-hair fall shampoo and nearly all of them boast damage control features Sunsilk ...

Read More »
Scroll To Top