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How Behind Are You in Social Customer Experience?

How Behind Are You in Social Customer Experience?

by Joe Cothrel | When it comes to social customer experience, most executives feel they are behind. “We know,” they tell me, “that we should be doing more.” I have to confess that I often smile when a brand tells me they are “behind in social.” That’s because I hear it so often, and I know it’s impossible for everyone to be behind. It’s sort of the Lake Wobegon Effect in reverse. But it is ...

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