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Tag Archives: Here’s how this athletic-apparel grew into a $15 billion empire

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Here’s how this athletic-apparel grew into a $15 billion empire

Here’s how this athletic-apparel grew into a $15 billion empire

by Drake Baer | When Under Armour was founded in 1996 it made $17,000 in annual revenue. In 2014 it made over $3 billion with a market cap that’s swelled to $15 billion. Founder and CEO Kevin Plank has used breakthrough technology, celebrity endorsements, and clever product placement to make Under Armour a force in the athletic-apparel industry. When Kevin Plank was a captain on the University of Maryland football team, he grew frustrated ...

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