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Outdoor advertising company bills brands for Google Street View placements

Outdoor advertising company bills brands for Google Street View placements

by Kevin Allen | In a move that some are calling “ingenious,” outdoor advertising firm JCDecaux sent out invoices to their largest Belgian clients for exposure on Google Street View. The invoices were fake and accompanied by a framed picture of their billboard’s place on Google Street View. It was all part of a marketing ploy to get those companies to hear a pitch about JCDecaux’s new digital marketing opportunities. BBDO Belgium, the agency ...

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