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Tag Archives: Getting the Right Multichannel Marketing Mix in 2015

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Getting the Right Multichannel Marketing Mix in 2015

Getting the Right Multichannel Marketing Mix in 2015

by Buddy Nievera | Multichannel marketing is not exactly new, though it has become quite a buzzword in business circles over the past few years, one that will be increasingly used as social media marketing plays an ever more important role in the promotional efforts of business organisations. For those unfamiliar with the term, multichannel marketing refers to the practice of communicating with current and future customers on various platforms. ...

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