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Getting ROI for Your Social Media Marketing

Getting ROI for Your Social Media Marketing

via Lithium.com | Most marketers claim measurement is paramount, top of mind, a key priority—yet they end up giving themselves a C+ at best in their ability to pull it off. 42% of marketers say they are very concerned about demonstrating the value of social media to executive management—35.2% say improving social media measurement is a top priority. But just 3.9% of marketers say their ability to measure the overall ...

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