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Tag Archives: Facebook now commands 7.5% of global digital spending

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Facebook now commands 7.5% of global digital spending

Facebook now commands 7.5% of global digital spending

by Jennifer Chan Facebook has reported a 53% year-on-year increase in quarterly revenue, 69% of which came from mobile advertising. The social media giant has continued to pursue its digital ad strategy on top of a daily active user base of 890 million in Q4 of 2014. During the period, revenue from advertising was US$3.6 billion, a 58% increase from the same quarter last year. This, according to eMarketer, accounted ...

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