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Tag Archives: Email Marketing: How to utilize your consumer data without being creepy

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Email Marketing: How to utilize your consumer data without being creepy

Email Marketing: How to utilize your consumer data without being creepy

by Kylie Davidson | MarketingSherpa | Have you ever been at a social event and a person, unknown to you, eagerly greets you by name? Recall the creepy feeling you got in that situation. It leaves you thinking — who is this person and how do they know this personal information? Thanks to the Internet, marketers have the ability to collect and use an absurd amount of personal consumer data. As marketers, we’ve ...

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