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Is Email Marketing Down and Out?

Is Email Marketing Down and Out?

Simon Lawrence, pictured, shares his view of email marketing as a part of the modern marketing mix. “With B2B buyers getting 60% of the way through the decision making process before engaging with a business, it is vital to cut through and make contact before you’ve been discounted!” Traditionally this was always done via direct mail, with marketers crafting print sales material to be distributed right to the buyer’s desk. However, just when ...

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