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Ecommerce: Which channels are companies investing in?

Ecommerce: Which channels are companies investing in?

by Daniel Burstein | Media mix is a frequent topic of questions we receive from MarketingSherpa readers. It makes sense marketers would be curious. After all, this is a decision that requires getting and spending money, such as setting a media budget or purchasing a software tool. So in this week’s chart, we’ll take a MarketingSherpa look at which channels e-commerce companies are investing in. In the just-released MarketingSherpa E-commerce Benchmark Study, we ...

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