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Digital Marketing: What is a 21st Century Brand?

Digital Marketing: What is a 21st Century Brand?

by Daniel Beulah  | What is a brand? Specifically, what is a brand in the 21st century, when we have the ability to converse directly with our customers? Is it a product, a culture, a destination, service or ingredient? Or is it something more metaphysical? Steven Jones said in his book, Brand Like a Rockstar, that, Brands are so much bigger than business, logos, names and locations. Brands go deeper, beneath the visible surface ...

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