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AdU Comm Students Get an Early Start on Content Marketing

AdU Comm Students Get an Early Start on Content Marketing

by Kyla Camille, Negosentro.com | Content is king. This is what content marketing guru, Homer Nievera, emphasized in his talk during Adamson University’s Comm Week recently. He was spot on. Today’s connected world has more than enough reason to adopt content marketing principles given the rising importance of integrated marketing communications in the digital space. The concept of a 360-degree digital marketing campaign, Nievera said, now centers on the role ...

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Tech Entrepreneur Nievera Keynotes Eastern Communications’ Trade Roadshow in Cavite and Laguna

Tech Entrepreneur Nievera Keynotes Eastern Communications’ Trade Roadshow in Cavite and Laguna

by Kyla Camille, Negosentro.com | Be techie. Those  two words summarized the keynote talk of Homer Nievera, a serial technopreneur and co-founder/CEO of Heartshaper Asia, a content marketing solutions company based in the Philippines. Speaking to Eastern Communications’ (ETPI’s) clientele of top executives belonging to the manufacturing, education and semiconductor companies in Cavite and Laguna, Nievera discussed the need to be constantly learning new technologies especially with the ASEAN integration ...

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