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Tag Archives: Content Marketing: Measuring results

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Content Marketing: Measuring results, tracking ROI and generating leads

Content Marketing: Measuring results, tracking ROI and generating leads

by David Kirkpatrick, via MarketingSherpa | One of my recent MarketingSherpa Blog posts, “Content Marketing 101: Tips on content strategy” covered some basics of content marketing. For today’s post, I want to dig into the MarketingSherpa Newsletter archive to highlight what can be a challenging aspect of content marketing — quantifying and proving its worth. The first article to highlight is a how-to, titled “Measuring Content Marketing: How to measure results, ...

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