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Tag Archives: Content Marketing: IBM Creates Dynamic Site; Lifts Social Referral Traffic 291% in a Year

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Content Marketing: IBM Creates Dynamic Site; Lifts Social Referral Traffic 291% in a Year

Content Marketing: IBM Creates Dynamic Site; Lifts Social Referral Traffic 291% in a Year

by Allison Banko | The Challenge: IBM is one of the world’s largest technology companies — and it’s one of the longest standing firms with roots in the 19th century. As “Big Blue” treks on in tech, it continues to calibrate its marketing compass. Most recently, the team has opted to look at its marketing through four key categories: Big Data & Analytics Cloud Mobile Social “The idea behind looking at things ...

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