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Tag Archives: Content Marketing 101: Hottest Tips on Content Strategy

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Content Marketing 101: Hottest Tips on Content Strategy

Content Marketing 101: Hottest Tips on Content Strategy

by David Kirkpatrick, Marketing Sherpa | By this point, I think most marketers understand the value and importance of the content marketing channel. It’s well known that prospects for both consumer and B2B marketers are now doing most research on their own — I’ve seen research reporting B2B prospects are now getting 80% down the pipeline before ever raising their hand and letting you know they might be a customer. A prospect 80% down the ...

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