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Consumer Portrait and Brand Love Stories: Get to the Skin and Soul of Your Consumers

Consumer Portrait and Brand Love Stories: Get to the Skin and Soul of Your Consumers

MANILA – Every generation has their own way of thinking and doing things in given situations. A 21-year old yuppie will likely use a mobile application to find his way in a city, while a 65-year old man will likely just ask for the directions. Understanding differing behaviors, mindsets, motivations, and needs across different consumer groups is what marketers need to do if they want to effectively build their brands. ...

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‘Contagious’ Author Jonah Berger to Lead Manila’s Brand Boot Camp 2015

‘Contagious’ Author Jonah Berger to Lead Manila’s Brand Boot Camp 2015

Battle for consumer attention is the real deal for Marketers. The dilemma is how to connect with a highly democratized market while keeping an eye on competition. How can marketers, brand managers and business owners be able to create and maintain a relationship with their fast-evolving consumers who have too many options? The key is to understand how their brand fits into consumers’ lives by immersing deeply into their motivations ...

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