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How to Separate Yourself From the Competition

How to Separate Yourself From the Competition

by Dorie Clark | Many entrepreneurs are stymied by the question: how am I actually different from the competition? We know it’s essential to identify a “unique selling proposition,” but in a competitive marketplace where it seems everything’s been done, it can sometimes be hard to articulate your specific value. That’s why one of the people I profile in my new book Stand Out is television chef Rachael Ray – precisely because, on the surface, ...

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