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Revisiting Branding 101

Revisiting Branding 101

by Ann Gabriel | Negosentro.com | Your brand is not just how you want to be perceived by others but a commitment to your customers. Your brand determines the products and / or services your customer will expect – whether you are high cost or low cost, high quality or low quality, traditional or digital. Of course, you can’t be all things to all people. Setting up your brand Identify first what type of ...

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Consumer Portrait and Brand Love Stories: Get to the Skin and Soul of Your Consumers

Consumer Portrait and Brand Love Stories: Get to the Skin and Soul of Your Consumers

MANILA – Every generation has their own way of thinking and doing things in given situations. A 21-year old yuppie will likely use a mobile application to find his way in a city, while a 65-year old man will likely just ask for the directions. Understanding differing behaviors, mindsets, motivations, and needs across different consumer groups is what marketers need to do if they want to effectively build their brands. ...

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