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Consumer Portrait and Brand Love Stories: Get to the Skin and Soul of Your Consumers

Consumer Portrait and Brand Love Stories: Get to the Skin and Soul of Your Consumers

MANILA – Every generation has their own way of thinking and doing things in given situations. A 21-year old yuppie will likely use a mobile application to find his way in a city, while a 65-year old man will likely just ask for the directions. Understanding differing behaviors, mindsets, motivations, and needs across different consumer groups is what marketers need to do if they want to effectively build their brands. ...

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