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‘Contagious’ Author Jonah Berger to Lead Manila’s Brand Boot Camp 2015

‘Contagious’ Author Jonah Berger to Lead Manila’s Brand Boot Camp 2015

Battle for consumer attention is the real deal for Marketers. The dilemma is how to connect with a highly democratized market while keeping an eye on competition. How can marketers, brand managers and business owners be able to create and maintain a relationship with their fast-evolving consumers who have too many options? The key is to understand how their brand fits into consumers’ lives by immersing deeply into their motivations ...

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