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Tag Archives: Beyond Lead Scoring: Accelerate Revenue Growth by Using Predictive Analytics

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How To Boost Your Revenue Growth by Using Predictive Analytics

How To Boost Your Revenue Growth by Using Predictive Analytics

by Louis Gudema | I recently studied 351 mid-market companies and found that, excluding those in software, very few use marketing technology. That’s unfortunate because various forms of marketing technology can provide a significant competitive advantage, especially for early adopters. In a post for the Harvard Business Review, I described seven technologies especially good for companies to start with. These technologies can provide measurable improvements to lead generation and a rapid ROI. In marketing ...

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