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Tag Archives: basics of social analytics

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5 Problems with How Marketers Use Social Analytics [Free White Paper]

5 Problems with How Marketers Use Social Analytics [Free White Paper]

By Adam Schoenfeld | Social media marketing has grown exponentially over the last few years. New networks, new opportunities, and new tactics seem to pop up daily, and marketers have become pros at adapting to change and staying educated so they aren’t left in the dust: With this growth — as we’ve seen with other digital marketing channels like web, email, and search — the need for analytics has followed closely: However, while ...

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Shining a Light on Social Analytics. What is it, really? [Free White Papers]

Shining a Light on Social Analytics. What is it, really? [Free White Papers]

by Kevin Shively, via SimplyMeasured | “What is social analytics?” seems like an easy question to answer.  It’s social media data right? The number of Tweets and followers, Facebook posts and comments. But, if you work in social, you know that social analytics is anything but simple. At Simply Measured, we’ve spent countless hours helping our clients and partners understand social analytics and the way  this process (yes, it’s an ...

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