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Tag Archives: B2B Marketing: How PR Newswire Shortened Its Sales Cycle 30%

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B2B Marketing: How PR Newswire Shortened Its Sales Cycle 30%

B2B Marketing: How PR Newswire Shortened Its Sales Cycle 30%

by Andrea Johnson, Copywriter | MarketingSherpa | Like many organizations, while PR Newswire was intensely focused on helping other organizations achieve their goals, it was challenged to achieve those same goals. Last year it started a campaign to orchestrate content within every marketing channel to accelerate the unique buying cycles of more than 25,000 prospects and customers across the globe. Today, it has achieved higher engagement, revenues and customer satisfaction than ...

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