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Tag Archives: Asia overtakes Europe in mobile ad impressions

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Asia overtakes Europe in mobile ad impressions

Asia overtakes Europe in mobile ad impressions

Asia overtook Europe to become the second-highest generator of mobile ad impressions on the Opera Mediaworks mobile ad platform at the end of 2013. According to Opera Mediaworks, smartphone adoption rates across 29 APAC countries have spiked from 48% to reach 60% in 2014. Throughout 2014, the region’s impression market share continued to grow and it finished the fourth quarter at 26.1% — nearly triple the 10% it had three ...

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