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Apple debuts a new TVC in China for CNY

Apple debuts a new TVC in China for CNY

by Tracy Chan | Apple has released a new TVC on its official China website, aiming to engage the world’s largest population during Chinese New Year. Titled “Old Record” with a tagline “Start Something New”, the 90-second commercial is a Chinese version of its last year’s holiday ad, launched in the United States called “The Song”. The TVC features a young girl using Apple’s products to re-record and convert a ...

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