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6 predictions for content marketing in 2015

6 predictions for content marketing in 2015

Call it what you want, content marketing isn’t a new concept. Brands have employed content to reach audiences for decades, and it’s only recently that the phrase “content marketing” has come into vogue, largely due to audience fragmentation stemming largely from the spread of social media and shifting consumer interests. If the past year was about brands wading into the choppy waters of content creation and distribution, 2015 should see ...

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