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Tag Archives: 4 Tips to Optimize Your Emails for Mobile

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4 Tips to Optimize Your Emails for Mobile

4 Tips to Optimize Your Emails for Mobile

via Exact Target | STRATEGY OVERVIEW Regardless of whether you decide to implement SMS into your cross-channel marketing mix, mobile adoption affects other elements of your campaigns—especially email. And, there’s a lot to consider when building mobile-friendly email campaigns: Knowing your audience. Sure, more and more people are using mobile. But are your subscribers? Optimizing content and design for context. It’s best to think about the environment your email is ...

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