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3 Easy Ways to Build Brand Advocacy

3 Easy Ways to Build Brand Advocacy

by Gabrey Means & Cassie Hughes | While the tendency of marketers is to discretely segment, the real world is much more porous and fluid than that. Certainly a company’s most powerful ambassadors can and should be those who work within its walls. The irony is that at many companies, external and internal communications operate in independent silos. So that more often than not employees learn about new campaigns at the same ...

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