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Tag Archives: 15 Mobile Marketing Strategies That Work Great

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15 Mobile Marketing Strategies That Work Great

15 Mobile Marketing Strategies That Work Great

by Megan Van Vlack | Blame a lack of strategy or insufficient resources, but marketers have struggled to master mobile marketing. Until 2013, that is. It was a banner year for mobile marketing as ad spend grew more than 100 percent, according to Mobile Marketing Watch, and mobile’s reach extended to nearly every channel. From social media and email, to brick-and-mortar integrations such as in-store check-ins and mobile coupons, mobile made the leap ...

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