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Marketing to Fans — The New Mix | MidemNet 2011



Bernie Cho, President, DFSB Kollective (Korea)

Michael Doernberg, CEO, ReverbNation (USA)

Eric Garland, CEO, BigChampagne (USA)

Adrian Pope, Director of Digital & Business Development, [PIAS] Entertainment Group (UK/Belgium)

Jeremy Welt, SVP New Media, Warner Bros Records (USA)


Paul Resnikoff, Founder & Publisher, Digital Music News (USA)

Music marketing has significantly evolved in recent years, going from mass marketing to developing long-lasting audience relationships and defining targeted music offerings. Through bestin-class examples, this panel offered innovative marketing strategies to break through the noise and effectively reach fans.

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