by Adena DeMonte, Director of Marketing |
Shared from Badgeville Blog
Who are “the millennials” and why should you as a marketer or manager care? With over 76M members of the Gen Y population, they cannot be ignored. Did you know it costs $24,000 to replace each millennial hire that leaves, and 91% expect to stay in a job for less than 3 years? Or that by 2014, Gen Y will have over $1.4 trillion in spending power?
We dived deep to research what makes millennials tick, and how both marketers and managers can get the most out of their workforces and audiences of this age bracket. In this blog, we will continue to cover how gamification helps solve many of the challenges to create more loyal customers and engaged employees.