|Marketing Research Chart: Content is King to Improve SEO effectiveness|
SUMMARY: We asked more than 1,500 search marketers about the effectiveness of their top SEO tactics. More than half of CMOs report that content creation is a very effective tactic to improve their SEO rankings. Keyword research was close behind, with 43% finding this strategy very effective. View this week’s chart for more results.
Unique and well-written content gives search engine spiders something to index, and supports the search engine’s goal of providing the most relevant results in response to a query.
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by Hank Blank | shared from TheUPSStore.com Often when I talk to small business owners about networking many say they have no time to network. They are too busy. I have heard that many times. Who isn’t busy today? I also know that many small business owners have simply selected the wrong priorities in allocating their...
by Ayaz Nanji | shared from MarketingProfs More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, according to a recent report examining consumers' e-commerce preferences by comScore and UPS. However, satisfaction drops below 50% when shoppers are asked about flexibility to choose...
by Josh Luger | shared from BusinessInsider Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they're watching, and these conversations continue long after air-time, with TV-linked chatter accounting for...
by Kimberly Palmer | shared from US News Budgeting for the short-term. Research suggests that creating an annual budget instead of a monthly one works best, largely because we feel less confident in our annual estimates, so we tend to add more cushioning for unexpected expenses. In one study, college students underestimated their...
by Leon Altman | shared from MarketingProfs The late Nora Ephron is mostly known for the movies she wrote and directed such as You’ve Got Mail and Sleepless in Seattle. However, earlier in her career, Ephron was a successful reporter and journalist. She continued to write highly popular columns and essays throughout her...
by Josh Luger | shared from BusinessInsider Facebook and Pinterest may be the biggest players in social media - but they don't own the social commerce space. Social commerce is still a young category, with room for new formats and innovations that might bring the worlds of social media and e-commerce into closer synergy. Other...
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15 Stats That Could Have Changed Business | by Colin Shaw | shared from LinkedIn. It still surprises me, even in this day and age, how many people still need convincing that improving the Customer Experience will generate revenue and save costs. As I read this great blog the other day, which highlights many stats from reputable sources clearly showing that improving your Customer Experience drives revenues and save costs, it made me wonder why people still question this.
The Big Idea
25 Twitter Chats Every Entrepreneur Must Know - If you are an entrepreneur one of the premier tools for personal branding and networking we have available to us is Twitter. One of the best ways to utilize this tool is through online discussions with other people on Twitter surrounding certain topics or hashtags..