People
Creating the Grown-Up Culture: Go Home at 5:30pm PDF Print E-mail
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by Drake Baer | shared from FastCompany

 

Selina Tobaccowala was talented: She founded eVite--which still sends more than 3 million invitations per month--while she was at Stanford. Then she went to Ticketmaster and ran product engineering. Dave Goldberg needed her to do the same for SurveyMonkey.
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People Are the New Channel [Harvard Business Review] PDF Print E-mail
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In the past, channels delivered messages to audiences. You either owned the pipe or paid to use someone else's. You controlled the message all the way through that pipe. In a digital and social age, pipes are less important. People are the channel. You don't own or rent them. You can't control them. You can only serve and support them. This new world is disorienting because pipes and people work very differently as channels. Pipes flow out; people flow in. Content is pushed out through pipes, but pulled in through people.
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10 Creative Social Media Resumes To Learn From PDF Print E-mail
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Like flowers in early spring, new social media job openings are sprouting across industries as companies of all sizes look to create or expand their social squads.
 
The undeniable success and innovation of high-profile social media campaigns — from such brands as Old Spice, Google Chrome and Starbucks — have inspired this ongoing push for companies to hire people with social media skills.
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5 Critical Ways to Treat Your Retail Customers PDF Print E-mail
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shared from MarketingProfs | by Angel Morales 

Now that the dropping of the Times Square ball and the popping of the champagne bottles are a distant memory, it's time to get serious about your strategies for 2013.

How will you treat your customers? How will you acknowledge their experiences and build their brand loyalty? How will you encourage interaction with multiple channels?
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5 Things You Should Never Tell Your Boss PDF Print E-mail
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from Anubhav Kapoor of MensXP.com

Most of us know about maintaining certain boundaries when communicating at the office, particularly with the boss. However, some innocent or just ignorant folks might not be attuned towards this aspect that exists across every modern workplace. Here, are a few things you are better-off never saying to your boss:

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know-about-social-media-marketings-six-myths by Michael Mothner | shared from Inc. Over the past five years, social media has become an increasingly important part of many companies' marketing strategies. But there are still some misconceptions about how to use social media to drive sales and which services are worth the investment of company time and resources. Here are the six...
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