by Kaci Bower, Senior Research Analyst | Marketing Sherpa

SUMMARY: We asked more than 1,500 search marketers about the effectiveness of their top SEO tactics. More than half of CMOs report that content creation is a very effective tactic to improve their SEO rankings. Keyword research was close behind, with 43% finding this strategy very effective. View this week’s chart for more results.

Posted By Business.com to B2B Social Media

B2B marketers are rapidly incorporating social media into their marketing mix, and for good reason. Studies show that companies active in social media generate more revenue than their less social counterparts, prospective customers are increasingly comfortable interacting with brands on social media sites, and the downside risks of not engaging are too significant to ignore.

By Tom Pick

It’s amazing how much of the conversation around social media focuses on…social media itself. That is, the tools. Blog posts with “social media” in the title tend to get higher readership than posts about SEO, white papers or just about any other marketing topic. Tweets about Twitter statistics generate far more retweets than if the topic is email statistics.

by Matt Greff | Search Engine Land

In Marchex’s field research and surveys with small businesses, SEO consistently surfaces as a growing priority for small businesses. When we asked small businesses how important SEO was for their business, 53% said “very important.”