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Why Content Marketing Is the Best Strategy When Targeting Women |
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 by Amie Marse | from Small Biz Trends
You might think that marketers would have developed a highly evolved strategy to sell products and services to a demographic that makes up just over half of the Earth’s population.
But it turns out that the trusted “strategy” when marketing to women is actually something akin to “slap a pink bow on it and call it a day.”
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7 Reasons Why Startup CFOs Become CEO Candidates |
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 by Marty Zwilling | shared from Capital Network Magazine
Every investor is looking for the “dream team” of executives to put money on. Often I find that experienced investors scan ahead to the management page of a business plan, even before they read the product description. That’s how important the people are. The Chief Financial Officer (CFO) role is usually considered second only to the CEO, because financials are critical.
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5 Critical Ways Entrepreneurs Can Stay Motivated |
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Motivation is the fuel that powers the business engine. When you run out of it, you should top it up immediately. One of the things that’s going to make the huge difference in your success, is the level of motivation you have.
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10 Women Billionaires Who are Changing The World Today |
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 by Carlye Wisel | from Refinery29.com
We have a visceral reaction every time we think about the fact that it's the year 2012, and women still make about 20% less than men do. So, when a business executive, new mom, and brilliant woman-on-top was appointed to a top corporate position a few months back, we took notice. A lot of notice. Truth is, we haven't stopped thinking about Marissa Mayer since she was named CEO of Yahoo, and not just because her hefty payday is a sign that women may finally come to earn the same as men for doing the same jobs.
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by Michael Mothner | shared from Inc.
Over the past five years, social media has become an increasingly important part of many companies' marketing strategies. But there are still some misconceptions about how to use social media to drive sales and which services are worth the investment of company time and resources. Here are the six...
