|Are Your Leads Safe?|
Lead theft is occurring every day on every single website. Even yours. How can you know if someone is stealing your leads? And more importantly, how can you stop lead theft?
First, look at the number of unique visitors landing on your website each month. (Those are people who want to buy from you. After all, they found your site, right? They searched or were referred to you, and they visited your site.) Then look at the number of leads your site generates for your business. If the number isn’t 2% of total visitors, your competitors are stealing your leads.
Here is an example. If you had 1,000 visitors to your site, you should expect to get 20 leads per month from your website. If you are only getting five leads a month from your website, someone is stealing 15 leads a month from you. Do the math on your own site. If you don’t know how many unique visitors you are getting, find out and find out fast.
Maybe right now you’re asking, “Who is taking them? How do they know who my leads are?”
Your competitors are taking them. They’re stealing them because your website is failing to capture the attention of your “ready to buy” prospects. After prospects leave your website, they are going to your competitors’ website, and your competitors are getting those leads.
How do I know this? I know this because buyer behavior has changed, and 88% of buyers start doing research for products and
services online. I know this because Google reports that 9 out of 10 people visit your website before calling you, clicking through, or reaching out in any way. I know this because Microsoft reported that people typically spend 10 seconds on a site before hitting the back button and looking at the next site. Is that enough hard data?
If you’re not worried, you should be. Now, how do we stop lead theft? It’s actually quite easy to stop people from stealing your leads. The first step is recognizing you have a problem—and starting to fix it.
The process all starts with a more effective website.
Here is a quick assessment you can do on your site right now.
I know it sounds basic, but you would be surprised how many website fail these six simple tests. Take a long hard look at your site. I bet you are losing leads to your competitors right now.
Co-founder of Square 2 Marketing, Mike Lieberman is passionate about helping entrepreneurs and marketing professionals create marketing machines. Mike also is the author of the popular Remarkablog and a frequent speaker on Reality Marketing.
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