For businesses across industries, the failure to track and understand what’s happening on their websites can be just as detrimental as failing to implement an effective marketing plan. Fortunately, the increasing sophistication of digital analytics tools has made that task much easier.

Simply stated, analytics measure how many visitors a site is drawing, who those visitors are and whether they’re buying the product or service the site is offering. This information, when interpreted correctly, can help a business owner effectively tweak a website or marketing plan to provide greater return on investment (ROI).

by John Patrick Pullen | from Entrepreneur.com

Technology may seem like an indomitable force, always marching forward and ever progressing. But frequently, what appears simple and seamless is actually the end result of years of toil, trial and error.

by Martin Zwilling | shared from Capital Network Magazine

One of the keys to maximizing the productivity of your team, as well as yourself, is motivation. It has been estimated that the average team member at any given time works at less than 50% of his capacity. Thus mastering the art of employee motivation could double your chances of success over the average competitor.