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In order for your blog to be successful, YOU must possess certain qualities which I call the 5 C’s of successful business bloggers.
Confidence, Creativity, Consistency, Curiosity and Clarity are basic business success foundations that would apply to businesses of all types, sizes and budgets and certainly blogging is no exception.
Before I get into that, some savvy bloggers make a living through their blogs. In other words, they don’t use their blogs as a branding tool for their businesses. Instead, their blogs are their businesses. This only proves that when done intelligently, blogging can be a very effective on its own or as a business branding tool.
Let’s discuss the 5 C’s in depth….
Unless you have an unshakable belief in your business success potential, you wouldn’t be in business today. This sense of confidence in the value that you offer your customers should shine through your blog content.
But please don’t get me wrong here: I am not suggesting that you bore your readers to tears with your sales pitch! On the contrary, your confidence in your business and the quality of your service will be reflected by ensuring that your content is always informative, compelling and unique.
Evergreen content that’s interesting to read 5 years from now usually works best, since it will continue to drive traffic to your blog over a long period of time.
If you feel you are unable to write quality content, then there’s also a different solution available. Ever heard of Ghost Blogging?
The bottom line is: If you want to have a successful blog, be confident and invest in it!
You need to be creative and diversify the topics you discuss in your blog and the way you present them to your readers. This way, your readers will be hooked to your blog because they will be educated and entertained. Don’t talk endlessly about your business, but provide them with unique content that’s relevant to your business and products, but which is also interesting to your readers. For instance; It’s better to publish an article on how to assemble your products, than it is to write an article about the vision of your company. Nobody cares unless you’re Apple.
When it comes to creative blog topics, there are very popular categories that are known to grab readers’ attention such as How-to articles, breaking news, controversial issues, tips and tricks, trends, products reviews and so on.
Also make sure to leverage various forms of digital content to satisfy different tastes. In addition to the traditional text posts, add some audio and video to the mix. For example, you can create interesting video interviews, publish them on YouTube, and embed them to your blog for maximum visibility. Also, you can create podcasts (audios) in your blog. (If this part seemed unclear to you, I will be discussing it in details in future posts. Also, feel free to share any questions you have in your comment and I will respond to you promptly).
The bottom line is: Diversify your blog content to satisfy all tastes.
In the previous sections, we discussed the importance of delivering quality and diverse content. But if you do that every blue moon, you will be violating the basic ingredient of a successful blog.
Your blog must be updated on regular basis and it’s best to be consistent and systematic with regards to your content. For example, Monday is the “tips and tricks” post day while Tuesday is when you publish a controversial topic and so on.
This way, your reader will get accustomed to your blogging habits and will know when to expect what they visit your blog.
The bottom line is: Consistently deliver quality and diverse content
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