Best Practice, Performance and Innovation

for HR Directors

Discover the changing role of the HR Director;

I am Buko Shake avid drinker, natikman ko ang Buko Express, Buko Maxx, Buko ni Fruitas, Buko Locco at Coco Fresco, pero wala pa rin tatalo sa Buko Juan na paborito ko, promise sobrang sarap talaga, marami ang gumagaya pero di nila makopya ung lasa, pag pasok ko sa office daan muna ako sa Greenbelt 1 para me baon sa office pag uwi ko me pasalubong ako na bibilin sa family ko sa LRT-Roosevelt.

In order for your blog to be successful, YOU must possess certain qualities which I call the 5 C’s of successful business bloggers.

Confidence, Creativity, Consistency, Curiosity and Clarity are basic business success foundations that would apply to businesses of all types, sizes and budgets and certainly blogging is no exception.

Before I get into that, some savvy bloggers make a living through their blogs. In other words, they don’t use their blogs as a branding tool for their businesses. Instead, their blogs are their businesses. This only proves that when done intelligently, blogging can be a very effective on its own or as a business branding tool.

Let’s discuss the 5 C’s in depth….

1. Confidence

Unless you have an unshakable belief in your business success potential, you wouldn’t be in business today. This sense of confidence in the value that you offer your customers should shine through your blog content.
But please don’t get me wrong here: I am not suggesting that you bore your readers to tears with your sales pitch! On the contrary, your confidence in your business and the quality of your service will be reflected by ensuring that your content is always informative, compelling and unique.
Evergreen content that’s interesting to read 5 years from now usually works best, since it will continue to drive traffic to your blog over a long period of time.
If you feel you are unable to write quality content, then there’s also a different solution available. Ever heard of Ghost Blogging?

The bottom line is: If you want to have a successful blog, be confident and invest in it!

2. Creativity

You need to be creative and diversify the topics you discuss in your blog and the way you present them to your readers. This way, your readers will be hooked to your blog because they will be educated and entertained. Don’t talk endlessly about your business, but provide them with unique content that’s relevant to your business and products, but which is also interesting to your readers. For instance; It’s better to publish an article on how to assemble your products, than it is to write an article about the vision of your company. Nobody cares unless you’re Apple.

When it comes to creative blog topics, there are very popular categories that are known to grab readers’ attention such as How-to articles, breaking news, controversial issues, tips and tricks, trends, products reviews and so on.

Also make sure to leverage various forms of digital content to satisfy different tastes. In addition to the traditional text posts, add some audio and video to the mix. For example, you can create interesting video interviews, publish them on YouTube, and embed them to your blog for maximum visibility. Also, you can create podcasts (audios) in your blog. (If this part seemed unclear to you, I will be discussing it in details in future posts. Also, feel free to share any questions you have in your comment and I will respond to you promptly).

The bottom line is: Diversify your blog content to satisfy all tastes.

3. Consistency

In the previous sections, we discussed the importance of delivering quality and diverse content. But if you do that every blue moon, you will be violating the basic ingredient of a successful blog.

Your blog must be updated on regular basis and it’s best to be consistent and systematic with regards to your content. For example, Monday is the “tips and tricks” post day while Tuesday is when you publish a controversial topic and so on.

This way, your reader will get accustomed to your blogging habits and will know when to expect what they visit your blog.
The bottom line is: Consistently deliver quality and diverse content

From AFP Relax – Wed, Mar 21, 2012

A newly opened juice bar by coffee giant Starbucks in Washingtonprovides a first glimpse into what's poised to become a major trend, akin to the ubiquitous green and white logo around the world.

After acquiring California-based juice company Evolution Fresh four months ago, the company has wasted no time in setting up their first outlet which opened in Bellevue, Washington this week and will serve freshly-pressed premium juices in addition to healthy snacks and food options.

The experience begins with an interactive wall display featuring digital illustrations of juices and smoothies being made.

Juices are made without the need for heat treatment due to a technology called High Pressure Processing, which Evolution Freshsays retains more of the flavors, vitamins and nutrients of raw fruits and vegetables.

While the premium juices will be available as ready-to-drink bottled beverages, customers will be able to personalize their food orders like wrap sandwiches, salads, soups as well as vegetarian and vegan options.

The Washington store was designed to meet LEED (Leadership in Energy and Environmental Design) certification with locally-sourced, reused and recycled components.

The ready-to-drink bottles will also line grocery store shelves in the US.

The latest venture into premium juice comes following vocal warnings by Starbucks' sustainability chief who has been sounding the alarm on dwindling coffee supplies due to climate change.

The move is also seen as a big step in the company's overall strategy to enter the health and wellness sector.

Over time, the company says it plans to expand Evolution Fresh into additional channels.

News that Starbucks will be entering the premium juice market has existing retailers on high alert. US-based Jamba Juice, which sells smoothies and freshly squeezed juices and anti-oxidant ‘shots', has embarked on an ambitious global expansion that includes locations in Toronto, Canada, South Korea and the Philippines which just opened this month.

Canadian-owned Booster Juice also sells nutrient-packed juices, smoothies and energizing fruit shots, and has locations in India, Mexico, the Netherlands and Saudi Arabia.