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12 Lessons Steve Jobs Taught Guy Kawasaki
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Guy Kawasaki survived working for Steve Jobs twice. At Silicon Valley Bank's CEO Summit on October 6, 2011, Guy shared lessons learned from the entrepreneur of the 21st century.
Watch the video:
The top 12 key points:
1. Experts are clueless.
2. Customers can't tell you what they need.
3. Biggest challenges beget the best work.
4. Design Counts. 5. Big graphics, big fonts.
6. Jump curves, not better sameness.
7. If it works or doesn't work, that's all that matters.
8. Value is different from price.
9. A Players hire A Players.
10. Real CEOs can demo.
11. Real entrepreneurs ship.
12. Some things need to be believed to be seen.
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